Your online presence—including social media, webcasts, podcasts, business correspondence, and documents—should

Showcase your expertise

Demonstrate a deep understanding of your clients' needs

Reinforce client confidence in your services

Communication should be

Polished, precise, and consistent

A reflection of your authority and professionalism

Designed to build lasting trust

Be aware

Sloppy details can damage your credibility

Inconsistencies may distract and dilute your message

Your LinkedIn profile is more than a résumé

It's your personal brand

It should reflect the highest level of professionalism

It should clearly set you apart from the competition

Regularly post thought leadership content on your LinkedIn profile and company page to

Build credibility

Expand your reach

Share industry insights, expert opinions, and valuable updates

Position yourself as a trusted authority in your field

Attract the right audience

Foster meaningful engagement with potential clients and professional connections